Presentation layout

Business Plan Outline:

Executive Summary

Elevator Pitch


Business Description

Mission

Value Statement

Vision Statement

Company Summary

Company Ownership

Company Locations


Industry Analysis

Industry Review

Regulations Review

Competitive Analysis

Market Segmentation (potential customers)

Market Growth Potential

Risk Anaylsis

SWOTT Analysis


Marketing Section

Product Concept

Evidence of Market Needed

Target Market Analysis

Target Market Segment Strategy

Value Proposition and Competitive Edge

Marketing Strategy

Sales/Pricing Strategy

Sales & Marketing Channel Plan


Operations

Strategy and Implementation

Technology Plan

Management Team

Organization Chart

Management Team Gaps

Licensing, zoning and legal concerns


Finance

Start-Up Funding /Required total outside investment

Use of Funds

Sales Forecast

Cash Flow

Balance Sheet/Income Statement

Break-Even Analysis

Business Ratios

Valuation after 5 years

Important Assumptions

Exit Strategy


Appendix /References